Our Branding Process
01. Exploration
Research is key to understanding a brand, this is why all branding packages from The Studio start with an Identity Workbook to help define what your brand’s values are, as well as which visual direction to take.
Hannah Earnshaw likes to delve deep into the ethos of a brand and find out what makes it unique, this also helps you as a client to better understand your branding vision.
02. Curation
After the exploration stage it’s time to look at the visual aspect of your brand. For this stage Hannah likes to make a curated Pinterest board to get an idea of the overall feel of your brand.
These ideas are then defined through an image board and sent out for your sign off. It is important that the vibe and emotional impact of your brand is captured to ensure you share the same vision.
03. Direction & Collateral
Once the Image Board has been signed off Hannah can begin to work on your visual direction. She likes to provide multiple directions which she will then develop through a collaborative process.
Your concepts will be presented in our Design Pack PDF and includes mock ups of collateral to help you visualize the direction.
04. Aftercare
Once your final designs have been approved the files will be released to you. These are usually PNG, JPEG, and EPS files but different file types can be issued where required.
It is important to Hannah that your Branding Identity is maintained, which is why an aftercare option is offered to help you apply your files and offer advice. It is important to Hannah that she creates a relationship with all Studio clients so you can feel comfortable asking for help.
View Portfolio -